Todd Sotheren

After a two-decade career in the advertising industry, working on global brands with some of the world’s top agencies, Todd is now applying his strategic and creative skill sets to the Hactivate initiative.

Hactivate is about transforming video game addicted, disengaged youth into engaged and employable young people, equipped with the digital and enterprise skills for the modern workplace - by leveraging the same gamification mechanics which make video games so addictive.

Partnering with industry, Hactivate is co-designing an online platform that will help young people learn the technical and ‘soft’ skills needed by todays employers, realising the huge potential within the Ed tech and broader education revolution space.