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Amanda Johnston-Pell

About / Our community

Occupation: Advisory Board

Advisory Board Member

Amanda is the Chief Marketing Officer & Co-Chief Customer Officer of IBM Australia & New Zealand.  She has recently served a 3-year term as Board Director IBM Australia Limited. 
She is Non-Executive Director of SuperConcepts, AMP Limited's Self-Managed Super Fund (SMSF) business and Chair of the Remuneration Committee. SuperConcepts is one of the largest providers of SMSF admin and software services in Australia, a disruptor in the market and leader in the transformation of the SMSF sector.

Early in her career Amanda served as Executive Director Brands and Marketing Communications for Telstra and Executive Director Sales & Marketing of BigPond. 

She was responsible for a number of award-winning advertising campaigns including ‘Dad, Why did they build the Great Wall of China - Rabbits’.

She has held senior management positions in North America and prior to IBM, she was a New York Entrepreneur as Co-Founder and Co-CEO of MOSH., a highly innovative social media and big data startup that brings consumers and fans into a direct relationship with the brands, artists, causes they are passionate about.

Amanda has served for 8 years as Non-Executive Director of the Australian American Leadership Dialogue (AALD) & been Chair of the Young Leadership Dialogue Program (YLD).  The AALD is a private diplomatic initiative, which brings together Australian and American leaders from government, enterprise, media, education and the community to help review and refine the parameters of the Australian-American bilateral relationship.

Amanda holds a Master of Science (University of Massachusetts, Amherst, USA), Bachelor Human Movement Studies - Education (University of Queensland) and is a Graduate of the Australian Institute of Company Directors.