When: 12:00 PM - 1:00PM, 17 June 2021
$20 SSE Community
Developed with the Australian Marketing Institute for marketing professionals, this webinar is for you if you're looking to upskill and enhance client-centricity and innovative thinking within your organisation.
It will empower you to create marketing strategies that will help you succeed in an ever-changing environment.
Learn how to understand your customer's challenges, and develop and test innovative marketing approaches to meet their needs.
Design Thinking is in demand.
More and more executive leaders are driving its adoption to create customer-led change. Join us for a webinar where you will learn to implement the five steps of Design Thinking to turn your customer’s problems into solutions with momentum.
Whether corporate or not-for-profit, this session is for you if you are a marketing professional looking to upskill and enhance client-centricity and innovative thinking within your organisation. It will empower you to create marketing strategies that will help you succeed in an ever-changing environment.
By the end of this webinar, you’ll…
Develop a fundamental understanding of the five steps of Design Thinking
Understand how Design Thinking can create opportunities to innovate and enhance a client-centric approach
Create a plan to use Design Thinking to take your work to the next level
What is Design Thinking?
Design Thinking is not about making things ‘look pretty’ … it is an iterative process and mindset that puts the customer at the centre of your product and promotional design. It helps people understand the user, their heart-felt problems and helps you generate innovative solutions.
Why should I care?
Marketing professionals need to be more innovative than ever as technology-driven change introduces new opportunities and challenges, and customer expectations expand to new heights. Design thinking equips you with frameworks that enable a more empathetic approach to communication and consumer-centric design, ultimately leading to enhanced customer experiences and brand impact in a competitive world.
Lucas is an educator and program manager with expertise in designing and delivering entrepreneurial learning experiences, and extensive experience supporting founders with structure and empathy.
As Growth Program Lead at SSE, Lucas is responsible for developing and delivering impactful education programs for students and partner institutions. He is the lead facilitator of SSE certified short courses and supports the organisation's growth through the development of further education offerings. Prior to joining the SSE team,
Lucas has experience with innovation and entrepreneurship programs in both the university and corporate sectors, and has a great understanding of (and passion for) the NSW entrepreneurial ecosystem.
With the largest network of marketers across the country, the Australian Marketing Institute has been supporting the career progression of members and advancing the marketing profession since 1933.
Develop your career and enhance your expertise together with a collaborative network of professional marketers from across the country who share upstanding qualities of integrity, ethics, trust and experience.