Stories


5 ways to do customer interviews in a digital world

5 ways to do customer interviews in a digital world

5 ways to do customer interviews in a digital world

Picture this, you have a unique way of solving a problem that has been bugging you and your friends for a long time and you even think it could be a highly successful business like Seek or Uber!   

You’ve read all the startup guides and they all say the same thing... Talk to customers before you invest a tonne of money and time building anything!  

You pack your things and head to the door to start your customer discovery journey… 

BUT WAIT! 

Everyone is in lockdown! 

All the plans to go to networking events, have coffee meetings and conduct office visits are out the window.  

Not to worry, we have put together 5 ways to do customer interviews in this new digital world!