Program Structure and Learning Outcomes

Startup Success consists of six individual learning modules plus one introductory ‘orientation’module. 

• Introductory Module: Being an Entrepreneur (2 learning hours)

  Learning Outcome 

  • Develop an understanding of the entrepreneurial process and mindset, and awareness of the ecosystems available to the participant 

• MODULE 1: Small Business Startup (4 learning hours)

  Learning Outcome 

  • Explore and identify the business problem the startup is solving 
  • Evaluate the startup idea to improve, refine or redefine business goals 
  • Identify potential customer segments 

• MODULE 2: Test Your Business Idea (4 learning hours)

  Learning Outcomes 

  • Understand lean canvas business model and how this model can be applied to a business idea 
  • Test and validate a business idea and determine the minimum requirements for a viable startup 

• MODULE 3: Building a Customer Base (4 learning hours)

  Learning Outcomes 

  • Investigate marketing approaches and apply a marketing strategy suitable to the participant's startup 
  • Determine and utilise networking opportunities to expand business prospects 

• MODULE 4: Startup Costs and Revenue (4 learning hours)

  Learning Outcomes 

  • Determine requirements for business set up and ongoing costs and pricing structures. 
  • Produce a lean canvas business model for a business idea 

• MODULE 5: Finance and Funding (4 learning hours)

  Learning Outcomes 

  • Identify the differences between the main business structures and identify appropriate structure for the startup 
  • Gain an understanding of startup finances and investigate funding models 

• MODULE 6: Present Your Small Business Startup (4 learning hours)

  Learning Outcomes 

  • Compose and present a professional pitch to sell a business idea to investors